Just in case you’ve been living under a rock, yesterday 11th February 2023, Nevada hosted the Record-Breaking Las Vegas Super Bowl 2024 (Super Bowl LVIII), where the Kansas City Chiefs beat the San Francisco 49ers in overtime.
An all-action game ended in true Super Bowl style, as the Kansas City Chiefs beat the San Francisco 49ers 25-22 to land their second consecutive Super Bowl, and their third Super Bowl trophy.
Image Credit: John Locher/Las Vegas AP
As the Kansas City Chiefs emerged victorious over the San Francisco 49ers, fans and gamblers alike contributed to the record-breaking wagering frenzy, driving the total bets to new heights.
Record pre-game activity!
Before the start of the long-awaited Super Bowl LVIII, pre-game betting activity recorded more than 14,500 transactions per second in US states where sports betting is legal, as well as the unincorporated territory of Puerto Rico. Almost double last year’s peak.
A record 67.8 million people were expected to bet, and of those 42.7 million were set to do so online. Consumer research firm Numerator conducted a flash poll that 20% of Super Bowl viewers were rooting for the Chiefs because of Taylor Swift.
Record-Breaking Nevada Super Bets
Regardless, hordes of fans were glued to their screens as Swift entered the arena alongside Blake Lively and Ice Spice and when she kissed Kelce at the end of the game in celebration of the Chiefs’ win.
The Nevada Gaming Control Board (NGCB) has announced a remarkable surge in wagering activity during this year’s Super Bowl, with an astounding $185.6 million placed in bets across Nevada’s expansive network of 182 sportsbooks.
This unprecedented figure represents a significant increase of 21% from the previous year, underscoring the enthusiasm surrounding the event, especially given that it marked the inaugural Super Bowl hosted in Las Vegas, a momentous occasion further energizing the already vibrant atmosphere of the city.
Notably, the sportsbooks experienced a commendable upswing in profits, with earnings reaching $6.8 million for the game, compared to $4.4 million in the preceding year. This translated to a hold percentage of 3.7 percent, reflecting the industry’s adeptness in capitalizing on the heightened interest and engagement surrounding the event.
This extraordinary performance eclipsed Nevada’s previous wagering pinnacle set in 2022, which witnessed a total of $179.8 million in bets, further cementing the state’s status as a premier destination for sports betting enthusiasts.
Nevada Sportsbook Super Bowl Performances 2023/2024
Year Wagers Win/(Loss) Win % Game Results
2024 $185.6m $6.8m 3.7% Kansas City 25, San Francisco 22
2023 $153.2m $4.4m 2.8% Kansas City 38, Philadelphia 35
In a broader context, the magnitude of the Super Bowl’s impact on the sports betting landscape was underscored by the remarkable performance of Flutter Entertainment-owned FanDuel, which recorded a staggering $307 million in wagers across its US operations. With an impressive tally of 14 million bets taken, this marked FanDuel’s most monumental wagering event to date, further exemplifying the widespread allure and commercial viability of sports betting in the contemporary market.
Super Bowl LVIII Worldwide TV Viewing
The 2024 Super Bowl where the Kansas City Chiefs and the San Francisco 49ers went head-to-head topped all records when it came to TV viewing. It’s estimated that a staggering TV Viewing record has been smashed with 123.4 million viewers tuned in, making it the highest number of people watching the same TV broadcast in the history of television.
All eyes were on Nevada’s Allegiant Stadium, where an estimated 112 million viewers tuned into the CBS broadcast, which is the largest audience ever for a single network. The remaining 11.4 million viewers were tuned in via Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties including NFL+.
Paramount Global, Paramount+ recorded that Sunday’s game was the most-streamed Super Bowl ever, beating the previous Super Bowl LVII Kansas City Chiefs VS Philadelphia Eagles by 8.3 million viewers worldwide, an impressive 7% increase.
Super Bowl Half-time Show
The Super Bowl isn’t just about the football, as a star-studded who’s-who list of guests, with Post Malone who performing America the Beautiful. Reba McEntire’s rendition of the American National Anthem kicked off the half-time entertainment. Ushers half-time show including Alicia Keys, Will.i.am, Ludacris, H.E.R., Lil John, and Jermaine Dupri.
Seen in the crowd were Sir Paul McCartney, Jay-Z, Justin Bieber, Lady Gaga, Lana Del Rey, Gwen Stefani, Jared Leto, Blake Shelton, Ice Spice, Paul Rudd, Jeff Goldblum, Leonardo Di Caprio, Blake Lively, Jeremy Renner and of course, Taylor Swift.
Sports Capitol USA
After the success of the 2023 Las Vegas Formula 1 Grand Prix back in November 2023, Las Vegas has become the sports capital of the US. Allegiant Stadium hosted an attendance of 61,629 fans. An additional 330,000 fans were said to have filled up 156,000 hotel rooms over Super Bowl weekend, with room rates averaging $800. That beat the 120,000 visitors who came to Vegas for F1, spending on average $4,128 per person, according to research specialists Applied Analysis.
From Sin City to Sports Capitol, Las Vegas has turned a corner from a city that earned two-thirds of its revenue from gambling to today’s revenue coming from non-gaming-related activities such as Celebrity Chef-run restaurants, spa services, nightclubs, and amenities.
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